August 1909: "Great Progress
Made in Our Thriving Borough - Among Other Progressive
Conditions In Our Beautiful Burg Is "The PALACE
Edward H. Buss assured the people of Emmaus that although
only a few years earlier the Nickelette theatre "(had
run) riot flaunting its blatant and sensational picture
entertainments," the new films have "(driven
out) the immoral and rotten shows and are fast putting
the salon out of business."
Buss's words were enticing: "a world of romance
and art is brought before your eyes...fit for the young
and old to see without any demoralizing results."
The advertisement further averred, "You will
notice that the management of the PALACE THEATRE is
keeping up well with our Neighboring Metropolis in showing
the early 1900's, the Palace Theatre could be patronized
at 364 Main Street in Emmaus (now the site of the Village
Apothecary), where the cinema began as a nickelodeon.
Moviegoers deposited a nickel, turned a crank and peeped
into a personal viewing machine.
owners Miles Engleman and Dr. Lichtenwalder realized
the need for progress in the arts and entertainment
world. In the 1920's, the two men purchased the grocery
store located on South 4th Street, just above the Emmaus
new theatre was rechristened the "Penlo".
Proprietorship was passed on to Mr. Corbett, who later
sold the theatre to Jack Miller and Samuel Lorber. Miller
initiated renovation, constructing a marquee at the
(Below is a recreation of an original Penlo Theatre
A Fox Special
with Janet Gaynor, Mary Duncan,
Charles Morton, Barry Norton, J. Farrel MacDonald,
NancyDrexel and Others.
FIXER" also Pathe News
Due to Parade and other Ceremonies
there will be NO MATINEE
Monday, June 9th, HOOT
GIBSON in "POINTS WEST"
Jack Miller moved west in 1947, Lorber's son, Fred,
purchased Miller's share of ownership. The father and
son were partners for one year, after which Fred Lorber
invested in his father's share of ownership, thus establishing
sole proprietorship of what evolved into the Emmaus
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